Athletes’ Relationship Marketing During a Pandemic via TikTokThe COVID-19 pandemic has caused the most significant disruption to the worldwide sporting calendar since World War II. In a bid to stem…Dec 6, 2020Dec 6, 2020
Alexa, are you Listening?Would you let strangers spy in your home and keep your conversations and your recordings? Smart speakers like Amazon Echo and Google Home…Dec 4, 20201Dec 4, 20201
The effectiveness of Facebook advertising on enhancing the Purchase intention of consumersSocial media behavior has significantly modified the nature of human activities, habitats, and interactions. Real-world social…Nov 10, 2020Nov 10, 2020
A Personal Branding building on YouTubeYouTube an American video platform that allows users to upload, view, rate, share, comment on videos, and subscribe to other users. With…Oct 20, 2020Oct 20, 2020
BuzzFeed Marketing Challenge as an Integrative Social Media ExperienceBuzzFeed is a well known online American entertainment publisher with a sizeable reach and influence among the Millennial demographic…Sep 26, 2020Sep 26, 2020
